What is a Product Launch?
A product launch is not just about bringing a new item to market—it’s about creating momentum, driving visibility, and laying the groundwork for long-term brand success. Especially in a complex and competitive landscape like India, launching an FMCG product requires a well-coordinated strategy that aligns distribution, marketing, and regional nuances.
At True North Partners, we specialize in high-impact product launches tailored for the Indian FMCG market. Backed by an extensive distribution network, deep regional expertise, and proven execution frameworks, we provide an end-to-end launch solution that connects your brand with over 100,000 retail outlets across General Trade (GT) and Modern Trade (MT) within the first 9 months. For global brands seeking a powerful India entry, we offer a ready-made platform to establish a footprint and scale with confidence.
Why a Strategic Product Launch Matters
A successful launch defines the trajectory of a product’s market performance. Here’s why our structured approach to launching matters:
Our Product Launch Services
True North Partners partners provides a full-spectrum launch solution—from strategy development to execution on the ground—ensuring every step is optimized for success.
- Go-to-Market (GTM) Strategy: We build launch blueprints with defined positioning, pricing, regional focus, and channel selection.
- Distribution Channel Activation: Rapid onboarding into GT & MT channels with placement in 100,000+ stores during the first nine months.
- Retail Mapping & Segmentation: Identifying key retail clusters and channel partners based on target consumer profiles and regional trends.
- In-Market Launch Events & Sampling: Coordinated on-ground brand activations, trade engagement programs, and trial-driving campaigns.
- Trade Marketing Support: Customized trade schemes, visibility kits, POP materials, and retailer incentive programs.
- Sales Team Deployment & Training: Mobilizing and training local sales forces to drive retail engagement and product movement.
- Pricing & SKU Strategy: Recommendation of packaging formats and price points suited for different regions and store formats.
- Launch Performance Monitoring: Real-time data tracking on sales, distribution coverage, and consumer feedback for agile decision-making.
Our Process
We follow a phased, strategic process to ensure your product launch is impactful, scalable, and sustainable:
- Market Entry Assessment: We evaluate your brand, product category, and market fit, identifying potential barriers and opportunities in Indian sub-regions.
- Launch Roadmap Development: We build a detailed GTM plan covering product mix, channel priorities, state-by-state rollout strategy, and trade engagement.
- Distribution & Retail Execution: We activate our distribution network across key states and retail formats, ensuring quick product movement and presence in prime locations.
- Ongoing Market Support: We track performance and provide adaptive strategies to sustain traction and scale further in Tier 1, 2, and 3 markets.
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Why Choose True North Partners?
At True North Partners we don’t just launch products—we engineer success stories. Our unmatched access to India’s vast retail universe, combined with our ground-level understanding of regional markets, makes us the go-to partner for launching FMCG products at scale.
From compliance and pricing to distribution and retail visibility, we handle every detail to ensure your product not only enters the Indian market—but thrives in it. For international brands seeking a trusted partner in India, we offer the perfect blend of local expertise and global perspective.
